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Commerce | n. phr.
A marketing approach focusing on the technical quality of the product to ensure commercial success.


Product Orientation: If We Build It, They Will Come. Firms that adopt a product orientation channel their efforts and resources into the efficient production of their products, with little or no input or direction from customers. Typically, these firms embrace the production concept, which means that they choose to pursue a business philosophy that focuses on making products that are widely available, affordable, and require little selling effort.

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