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Commerce | n. m.
a commercial variable comprising all the decisions concerning the seller"s transmission, through different means, of information on the product or the firm that manufactures or sells it with the ultimate purpose of enhancing demand.

Example

The communication strategy should Study on the Promotion of Consumption of Olive Oil and Table Olives in China be composed of communicating the high quality and the health benefits of the product and of some kind of "storytelling" combining origin and history with communication of production and use of olive products in order to create emotional attributes and to make consumers become more curious about the product.