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Commerce | n. phr.
a marketing approach focusing on the consumer"s needs in order to ensure the creation of added value in the market.

Example

The market orientation essence is the customer"s needs. Customer orientation includes more quality in products, firm"s commitment, positive word-of-mouth, consumer satisfaction and loyalty. Market orientation enhances customer satisfaction and loyalty because firms are well positioned to anticipate customer needs and offer goods and services to satisfy those needs (Slater & Narver, 1994b).

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